How Does the Pavilion Store In Winchester Use Intangible Experiences Assignment

How Does the Pavilion Store In Winchester Use Intangible Experiences to Keep Customer Loyalty - Assignment Example This research will begin with the statement that the Pavilion Clothing Limited is one of the internationally recognized fashion retailers that meet its customers on a face-to-face basis. The Pavilion Clothing Limited has been in existence for the last seven years. The pavilion is a private fashion and clothing entity that was established in 2007 by private investors. Currently, the Pavilion Clothing Limited is rated as one of the fastest growing clothing companies in the United Kingdom. The company is located in Winchester, Hants in the United Kingdom. The company deals with precious and up to date men and women fashions. A part of dealing with male and female clothes, the company deals with other products that include: bubblers, water pipes, rolling papers, cleaning suppliers, hookahs, vaporizers, and hand pipes. The prices of Pavilion’s products depend on the quality of the product as well as the existing market value. The Pavilion Clothing Limited’s main customers ar e middle class young and old people who have sufficient amount of resources to cater for the price of its high-quality products. The essay will start off by explaining the manner in which Pavilion Clothing Limited conducts the promotion of its products as well as the price, quality, and potential customers of Pavilion Clothing Limited’s products. Secondly, the essay will also explain the internal and external aspects of the Pavilion Clothing Limited and its effects on the success of the company. The essay will further define the meaning of intangible and tangible experiences and its application in Pavilion Clothing Company. The negative side of intangible experience in a company will also be expounded in the essay. Finally, the essay will explain how the intangible experiences add value to the company’s products as well as the strengths and weaknesses of the entire process. The Pavilion Clothing Limited’s success is to a greater extent brought about by its commo nly known high-quality products and services. The Pavilion Clothing Limited has developed effective models of connecting the company’s products to its customers’ emotional needs.