Research on Pulau Ubin in Singapore

HH2001 Singapore: The Making of A Cosmopolitan City-State Research Paper Ong Wei Xiu Janine U1230453D Introduction The purpose of this essay is to find out how Pulau Ubin played a significant role in the development of Singapore since the late 1800s until today. I shall begin by giving a brief introduction of Pulau Ubin and go on to elaborate about how the island played a significant role in helping Singapore’s development in various aspects. This topic shall be investigated according to two main categories – granite quarrying and adventure island.I will then conclude the essay by commenting about whether Pulau Ubin will continue to play a significant role in Singapore’s development in the near future. Brief Introduction On Pulau Ubin Shaped like a boomerang, Pulau Ubin is the second largest offshore island of Singapore. Measuring a distance of about 7 kilometres across and about 2 kilometres at its breadth with area of around 10 square kilometres, the island lie s towards the northeast of the city-state in the Straits of Johor.It is a stone island mainly â€Å"composed of igneous rocks of granite that are believed to be more than 200 million years old. † Since the founding of Singapore by the British, the island has been known for its vast resource of granite. The first two lighthouses of the country were built with granite from Pulau Ubin. Subsequently, granite was fashioned for various purposes throughout the city-state’s history, including the building of the iconic HDB flats on mainland Singapore.The exposure to sea, abandoned quarry lakes and secondary forests make Pulau Ubin a â€Å"natural choice for training†. The trend of adventure training on the island took flight when the Outward Bound School set up its first site on the island while answering the government’s call for the creation of a â€Å"rugged society† that could withstand the rigours of sudden nationhood in 1967. Other adventure campsite s and facilities were later developed around the island to cater to the needs of outdoor adventure enthusiasts. Granite QuarryingAfter the British founded Singapore, vast amounts of granite were found on Pulau Ubin. Works began in 1848 to extract the granite for building Singapore’s first lighthouse located in Pedra Branca, a small island 56 kilometres to the east of mainland Singapore. Captain James Horsburgh, a hydrographer who surveyed and chartered seaways and large bodies of water, realised that as Pedra Branca was a small rocky island that was not easily recognizable from a distance and it made the island a hazard for ships passing by.Hence, John Turnbull Thomson, a British civil engineer, built the Horsburgh Lighthouse (named after Captain James Horsburgh) in 1847 using bricks and mortar. However, it was not strong enough and could not last. Thomson then turned his eyes onto the granite stones of Pulau Ubin and had it fashioned in 1848 by stonebreakers and cutters to b e used for the construction of the lighthouse. This helped Singapore to also claim ownership of the island that was often disputed for by the surrounding region.Subsequently, a second lighthouse located in Pulau Satumu, the Raffles Lighthouse, was also built using granite from Pulau Ubin to mark the southernmost tip of Singapore’s territory. It proved to be of huge importance as it served as a safety marker for â€Å"one of the world’s busiest shipping lanes† in the â€Å"narrowest section of the Singapore Strait. Apart from these two lighthouses that helped to mark out significant territorial points of Singapore, the granite from Pulau Ubin was also used for the construction of the Causeway between Singapore and Malaysia over a pan of 5 years from 1919. With more quarrying works to be done because of the large amount of granite needed by the British to build infrastructure on mainland Singapore, population started to rise on Pulau Ubin. Soon, the island became a major supplier of granite for the building industry. The local Malays also tapped onto the resources and started â€Å"selling polished granite slabs, stone tombs and granite grinders. † The British constantly saw the need for an in-depth study about the vast amounts of granite that could be extracted for construction and roadworks.They eventually came up with a â€Å"[r]eport on the availability of granite on Singapore and the surrounding islands† in 1950 to find out exactly where and how much granite could be extracted on the various parts of Singapore (of which, more than twice the number of areas identified were from Pulau Ubin). There are a total of five granite quarries on Pulau Ubin. Despite having quarries like Aik Hwa Granite Quarry which produced about 160 to 180 tonnes of granite per month and support up to 40 percent of what was needed for the construction works in Singapore, there was a shortage in granite supply in the early 1990s.This caused the grani te suppliers to think of ways to increase their productivity. Resources Development Corportation (RDC), one of the quarries on Pulau Ubin, even looked into installing a new crusher plant. Eventually, all the quarries on Pulau Ubin and mainland Singapore was made to close down by the Public Works Department (PWD) in order to protect the natural environment as well as to free up the land â€Å"for better economic use. † Adventure IslandIn 1967, Dr Goh Keng Swee, the then-Minister for Defence and Interior asked for the setting up of an Outward Bound School (OBS) to build a â€Å"rugged society† in light of the challenges faced by a young nation that was just denied of being a part of a large domestic market. By putting participants through trainings on land and at sea, OBS hoped to train and help them to realize the value in themselves and others, as well as discover their strengths in order to be free from fear and self-doubt.The ‘rugged nature’ of the wild terrains on Pulau Ubin was a natural choice for it to become an optimal site for OBS. Having the capacity to train 23,000 people (comprising children, youths and adults) a year and having been â€Å"pivotal in the training of young Singaporeans to meet the changing needs of society†, OBS has made an impact in the nation of Singapore through running its range of programmes on its two Pulau Ubin campsites.Apart from bringing out the best in the people of Singapore, the experience of training in OBS was also vital in training budding leaders of the country. Singapore’s current Prime Minister, Lee Hsien Loong (the son of the then-Prime Minister Lee Kuan Yew), had much to testify for when he spoke of his fond memories of how he blended in with everyone else, realized that he could â€Å"push himself to the limit, and do things [he] never thought he could do† during an OBS’ course back in 1967.He went on to praise the OBS for being â€Å"one of the best Outwar d Bound centres in the world†. All these could not have been possible, if not for the initial efforts of volunteers who passionately set up the logistics and ran the courses ceaselessly on Pulau Ubin. The Ministry of Education (MOE) also realized how Pulau Ubin was an ideal location to place two major campsites for promoting a rugged lifestyle in training student cadets from National Cadet Corps (NCC) and National Police Cadet Corps (NPCC).Dr Tay Eng Soon, the Senior Minister of State (Education) then, announced the plans to build these two sites back in 1990, citing that the reason for doing so was to get children â€Å"out of their flats and come closer into contact with nature, as Singapore is now highly urbanised. † The government had plans of developing Pulau Ubin as an â€Å"Adventure Island† since 1990. The island was suitable in supporting an array of outdoor activities, residential amenities and adventure facilities while putting disturbance to the natur al environment to the minimum.Singaporeans have also demonstrated an interest towards a life of adventure on the island of Pulau Ubin, creating a kind of ‘top of mind awareness’ about the island being the iconic site for adventure-enthusiasts currently and in the future. Conclusion Having put down its status as one of the major granite suppliers for Singapore since the 1990s, Pulau Ubin has transformed its image from being an island that churns out tonnes of granite for construction on the mainland to being an ideal sanctuary away from the bustling city with a holistic variety of adventure activities waiting to engage the city dwellers of all ages.Whether it is the experience of being a part of the nation-building process during the heydays of granite quarrying or the memories forged by having attended various camps and outdoor activities conducted on the island, Pulau Ubin seems to have played a significant role in the development and progress of Singapore as a nation, as well as in the hearts and minds of Singaporeans in general. However, the future of Pulau Ubin may not be anything like its past.In the government’s concept plan presented in the parliament, there seems to be plans of linking Pulau Ubin to the mainland through MRT line extensions as well as developing the island in light of the situation of land scarcity on mainland Singapore. Though these were just some of the hints gathered from a book by the Government’s Concept Plan back in the 1990s, one cannot deny that Pulau Ubin has always maintained an important status in the minds of the state’s planners, and will probably always be, in the years to come. Reference: The Causeway, A Great Engineering Work Completed.. † The Straits Times, June 27, 1924. Alexander, FES. Report on the availability of granite on Singapore and the surrounding islands. Singapore: Government Publications Bureau, 1950. Chua, Ee Kiam. Pulau Ubin: Ours to Treasure. Singapore: Simply Gree n, 2000. Boonzaier, Jonathan. â€Å"Raffles remains beacon of light in Singapore Strait. † Trade Winds, April 13, 2013. Yum, Shoen Liang. â€Å"Govt should study further its plan for Ubin and Tekong. † The Straits Times, The Sunday Times edition, sec.Forum, March 02, 1991. â€Å"Granite quarry owners seek to resume blasting. † The Business Times, June 18, 1990. â€Å"Granite suppliers step up production to meet demand.. † The Business Times, , sec. Business Times Singapore, September 13, 1990. â€Å"Keep Ubin as it is, says Chok Tong after touring ‘Adventure Island'. † The Straits Times, The Sunday Times edition, October 09, 1990. â€Å"Long-term development plans for Tekong and Ubin revealed. † The Straits Times, The Sunday Times edition, sec. Home, February 25, 1991. Of Courage and Character.Outward Bound Singapore: The first 40 years. Singapore: People's Association, 2007. â€Å"Two big campsites to promote the rugged life on the c ards. † The Straits Times, The Sunday Times edition, sec. Home, June 01, 1990. Waller, Edmund. Landscape planning in Singapore. Singapore: Singapore University Press, 2001. http://books. google. com. sg/books? id=L5kLBHwUwfEC;pg=PA48;lpg=PA48;dq=hdb quarry;source=bl;ots=EEUo_IR_5h;sig=twpNwCT89Xnc30TpJrtKsk3zxxI;hl=en;sa=X;ei=d8dqUbvvMu-ViQeC8oD4DA

Nike Brand Equity

Case 6 Nike Celess Valk MKTG 4082 10/29/12 To answer question one it’s important to not that Nike has created a very powerful image in the minds of consumers in America. Nike wanted consumers to see it as an innovative brand that produces top of the line performance gear that was associated with very powerful and important athletes (mostly males). Their profile users are represented as famous athletes such as Michael Jordan or Tiger Woods. The athletes reflected the brand personalities such as competitive, winners, strong, and better than the rest.This also is a way for Nike to obtain credibility and quality. With the Air Jordan line, Nike sold over $100 million shoes in the first year (129). Nike’s sources of brand equity hit all the way to the top of the CBBE pyramid for American consumers. Within the first two years alone Nike had 50% of the market share for athletic shoes. Salience is huge with the Nike logo. About 97% of Americans were able to recognize the Nike lo go in 2000 (139). Imagery and performance were the main points that Nike stressed with its brand when it advertised itself.Nike stresses its performance as a main key point. Nike has been able to fulfill individual needs or judgments such as self-respect and self-confidence (which you obtain when wearing shoes that the athletes wear). It fulfills needs that are more difficult to articulate such as the social needs for power and belonging. Resonance is obtained through the athletic communities Nike has built such as the relationships that were built with the athletes on Nike’s behalf as well as the consumer’s behalf with the Air Jordan line.It doesn’t surprise me that Europeans had a lack of respect for the Nike brand as stated in question two. To start off, Europe didn’t have the same view on certain sports as well as the fact that their athlete idols were different. Second, athletic shoe specialty stores didn’t even exist there. Third, their cultu re is different than the American culture so naturally there are going to be some ways in which Nike is unappealing to their cultural values. Nike was seen as an aggressive, arrogant, and intimidating brand due to its strong advertising and the message of power and performance.This advertising technique and these values worked in America, but not so well in Europe. Europeans were more traditional and less competitive. Some TV channels even refused to air the Nike vs. Evil advertisements. To change these views Nike decided to create an image in the consumers minds to be seen as culturally, personally, and geographically relevant to the consumers while keeping their logo and brand name constant. Nike gained 90% control of the brand distribution in Europe to make sure that happened (133).Nike became more involved as a sponsor of sports leagues such as soccer and emphasizes its â€Å"apparel† in general. In 1997, Nike decided to also adjust its global branding strategy to tune do wn violent advertising techniques and resonated with regional interests. They used the two best-known athletes to create a sense of awareness and attachment to the brand globally. They even toned down the use of the swoosh logo and created product lines that were more community building and less aggressive to consumers.In Asia, more specifically, Nike used ads with athletes that were local to their culture and stayed away from the aggressive advertising they once used that gave them irreverence in Europe. They learned their lesson and knew they needed to start out with a soft advertising approach and increase their brand awareness. To answer Question three, I will emphasize a few main points. Nike is known for innovative products globally with their shoe lines, Shox or AirJordan, but their image tarnished slightly from the working situations they found in Asia.The imagery and feelings surrounding Nike now for Americans may be weaker due to this. As Americans, we believe strongly in freedom, equality, and the privilege to have those. Nike basically took advantage of that and treated their employees in Asia with very little freedom and treated them unfairly. Even though the sweatshops scandal weakened the image of Nike in the minds of Americans, Nike is still are seen as a powerful brand that emphasizes performance, power, and gives its consumers a vision to be the best. The sweatshops weakened their image in the minds of Americans.As I stated before, aggressive advertisements work for Americans because we are a society that is so strongly attached to our sports, individualism, performance, and are competitive in general. However, as we saw in question 2 that approach doesn’t work well globally. In order to appeal to the world, Nike needed to make some local adjustments as well as global changes for its brand. Europe’s brand equity sources stem mainly from its attachments to the soccer community and apparel line. In 1999 the company’s soccer orders from Europe grew over 100% from the previous year (140).Nike has strong performance, salience, and even resonance in this respect. Although competition, Reebok, may have better imagery, Nike has worked hard to improve theirs in European minds and must be doing something right with numbers that impressive. In Asia, Nike has strong brand equity from its image, performance, and judgments. They didn’t create such strong advertising techniques since they learned their lesson in Europe. This gave Asians a chance to see Nike in a positive light from the start, which makes their brand equity source from judgments and feelings better off the bat as compared to Europe’s brand equity sources.Asian sales led the stock price to more than $70/share for the first time ever. Even after the collapsed economy they were ordering Nike goods and Nike kept with them. From this one could infer they are loyal customers, which reaches the higher levels of the CBBE pyramid (feelings and resonance). References: Keller, Kevin Lane. â€Å"Nike: Building a Global Brand. †Ã‚  Best Practice Cases in Branding: Lessons from the World's Strongest Brands. 3rd ed. Upper Saddle River, NJ: Pearson Education/Prentice Hall, 2003. 125-47. Print.

Drug Testing in a High School Setting: Pros and Cons

Taking steroids to enhance athletic performance has become widespread among athletes worldwide. This practice not only violates athletic regulations and the intent of fair competition but also damages many of the body's major organs. Drug testing has therefore been implemented in many collegiate and professional sports and some high school athletic programs with the goal of maintaining competitive fairness. Drug testing is the method that has been chosen to identify those athletes who use banned drugs to enhance their sports performance at the expense of the athletes who do not take drugs.Almost any athlete competing above the high school level, and increasingly at even high school level too, is subject to drug testing. There are almost as many drugs used by athletes as there are sports. Some athletic performance enhancers are not drugs at all. Some performance-enhancing techniques use human hormones (or synthetic derivates thereof), and other use the athlete's own blood. Some of the se techniques are presently undetectable by urine and blood samples. Drug testing alone will not be enough to stop the use of steroids and other drugs.While drug testing is the first line of defense at the collegiate and professional levels of sport, athletes, parents, and we coaches and trainers must bear the greater responsibility for keeping the playing field level at the junior high and high school levels. The use or possession of alcohol and illegal or controlled substances by students is reaching epidemic proportions. Along with traditional education and drug-resistance programs in the schools and the community, proactive prevention and deterrence measures must be in place and publicized to all students.Drug testing is part of a much wider picture. Curbing drug use and implementing drug testing policies are significant concerns of parents, administrators and us coaches. The important pros of mandatory drug testing within a high school sports setting are:Greater deterrence to d rug use.Promoting fairness in sports competitions.Helping drug users relinquish their drug dependency (punitive aspects need to be minimized)2. A brief history of drug testing Drug testing of humans began in the late 1950s, when, after several European cycling and track races, evidence of drug use was observed.In 1965, procedures were developed which were capable of detecting a number of different stimulants; these were used to test participants of the Tour of Britain Cycle Races. The fist formal testing for nonsteroidal drugs occurred at the 1972 Munich Olympic Games though there still was no official testing for steroids. The development of complex radioimmunoassay (RIA) screening procedures as well as analytical advances in gas chromatography-mass spectrometry (GC-MS) techniques led to the introduction of tests for anabolic steroids at the 1976 Montreal Olympic Games (Yesalis, Cowart 75).The test method of determining whether or not the testosterone in an athlete's body came from illegal use by the athlete was developed by Donike et al. in 1983. In 1992 Barcelona Olympic Games, the IOC laboratory reported the detection of several banned drugs in the participating athletes. High resolution mass spectrometry (HRMS) analysis was introduced in the 1996 Atlanta Sumer Olympic Games. In recent years, Liquid chromatography-mass spectrometry (LCMS) is being used in drug testing laboratories because it has several advantages over traditional GCMS technique.In the future, LCMS will become increasingly more important in the drug-testing laboratories because of its ability to confirm the presence of most drugs, including natural hormones (HGH, EPO, etc. ). Isotope Ratio Mass Spectrometry (IRMS) is a relatively new technique that is being proposed for verification of testosterone positives. Three decades have passed since sports drug testing became part of the Olympic Games. Drug testing is now part of professional sports, collegiate sports, and to a smaller extent, high school sports.The technology of drug testing has made significant advances; at the same time, cheating methods have also evolved and grown more sophisticated.3. The efficacy of drug testing in high schools Surveillance for drug use employing a random drug-testing model is currently receiving significant attention and consideration by high school administrators and public officials. In fact, random drug testing has been implemented in a number of school districts for students engaged in extra-curricular activities and is being considered for use with general student bodies.It is understandable that use of drug testing is being considered as a prevention tool with student-athletes since both NCAA and many professional sports employ this methodology. Further, many if not all NCAA Division 1 university athletic programs employ random drug testing at some level in response to concerns about drug use among collegiate athletes and because of potential NCAA sanctions for drug test failures . Hence, high school athletic programs are typically viewed as an aid to deter and to detect use. The efficacy of this tool in curbing drug use has yet to be thoroughly evaluated, however.Results to date have been rather equivocal with assessments both providing modest support for efficacy and indicating no effects. Funded by the National Institute on Drug Abuse, National Institutes of Health, the SATURN (Student Athlete Testing Using Random Notification ) project was designed to evaluate whether a nonpunitive, compulsory, random, suspicionless drug testing policy deterred drug and alcohol use among high school student athletes in two Oregon schools. Participation was required for all students and was a mandatory prerequisite for athletic participation.Results showed that a policy of random drug testing surveillance significantly reduced self-reports of recent performance-enhancing substances and, to a lesser extent, common drugs of abuse but did not produce long-term changes in sub stance use and associated high-risk behaviors use among adolescent athletes. Further, neither tobacco or alcohol use was altered. This result suggests at least limited efficacy when targeting a specific drugs that may be associated with well-documented harm potential to student-athletes.The authors of the investigation caution against over-interpretation of results suggesting efficacy of testing as adequate intervention (OHSU).4. Privacy – the fundamental issue At the heart of drug-testing controversy in schools, however, is not efficacy but privacy. Public schools are state actors; thus, the constitutional protections apply with respect to students and employees of public schools systems. As public institutions, public schools must follow the dictates of the Fourth Amendment to the U. S. Constitution as well as any particular provisions form the state constitutions that apply to them.In essence, the Fourth Amendment protects people and their houses, papers and effects agains t unreasonable searches and seizures. Such protection is vital to the privacy protection of all citizens from unacceptable conduct on the part of the government or its officers or agents. If a search is conducted, and a drug test is considered a search, the search must be reasonable and the intrusion of the test on an individual's privacy must be weighed against the government's interest in conducting the test. Reasonableness will depend on the circumstances.However, in most cases, suspicion is not required in order to perform a test. Because the use of certain performance-enhancing drugs is illegal according to federal statutes, many institutions have attempted to implement drug testing policies in order to deter their students from using drugs and also to detect drug use. Such a measure is deemed necessary in order to either provide assistance to those who do no understand the dangers involved in drug use or to provide information to law enforcement official in order that they may become involved to rid the institution of drug users.At the high school sport level, officials realize that drug use can be particularly dangerous to the more susceptible bodies of growing children. However, many times the athletes forced to submit to a drug-testing program do not do so willingly.They feel that the drug test infringes on their privacy rights as protected by the federal constitution and that they should not have to submit to the test. These individuals are typically not drug users; instead they are participants who find that if they do not submit to the testing, they will not be able to continue participating in the sport or activity of their choice.Beginning in the 1980's, these individuals sued the institutions who developed the drug testing policies so that they could avoid being tested as a requirement of participation. Until 1995, institutions who attempted to implement drug-testing policies were often unsure as to whether their policies would be upheld in cour t of law. However, 1995 the U. S. Supreme Court finally dealt with the issue. In the Vernonia School District 47J v. Acton case, the Supreme Court reviewed the constitutionality of a drug testing program applied to student-athletes at the high school level.In the mid 1980s, teachers and administrators in the Vernonia School District, Oregon, noticed a sharp increase in student drug us and an increase in disciplinary problems at the school. The school district also found that student-athletes were both users and leaders of the drug culture (Imber, Geel 159). The district implemented a drug testing policy that applied to all students participating in athletics, requiring each student to sign a form consenting to the random urinalysis testing policy before being allowed to participate in sports.During the test, the student would enter a locker room with an adult monitor who would check the sample produced for temperature and tampering. In 1991, Seventh grader James Acton refused to sig n the consent form and was not allowed to play football. His family sued claiming that the drug testing policy violated the Fourth Amendment. After a long process of examining the case, the court finally ruled that students who are in athletics and other highly visible extracurricular activities have a diminished expectation of privacy.Schools may carry out certain suspicionless searches, such as random drug tests of athletes, the court ruled, because such tests are mandatory only for those who choose to participate in those voluntary activities.While general drug testing can been seen as unreasonable, specific drug testing has to be allowed – especially, when it is limited to extracurricular athletics. The Vernonia School offered considerable discretion to school officials in their effort to control student behavior. According to the court ruling, individualized suspicion was not necessary before submitting students to random urinalysis drug testing.The court ruled that scho ol officials exercised their duties as state actors, an authority that was â€Å"custodial and tutelary, permitting a degree of supervision and control that could not be exercised over free adults. † The Supreme Court Justice Antonin Scalie, who wrote the opinion, also said that athletes have less of an expectation of privacy because they change clothes and shower together. The Court also said that since athletes can be role models, it is especially important to be sure that they do not use drugs.The reasoning in Vernonia has been extended to include all other extracurricular activities. Since 1995, numerous other court decisions have ruled in favor of school districts that conduct the random drug testing of student athletes, although the testing of other students is still conditioned on â€Å"reasonable suspicion† by school administrators.Many developments since 1995 indicate the growing extensiveness of drug testing within the schools of the United States. For instan ce, in 1995 the Dayton County, Ohio, school district implemented a program to conduct random drug testing on student athletes.In September, 1999, the 6th U. S Circuit Court of Appeals affirmed the legality of Knox County, Tennessee, program designed to test teachers, principals, and other school employees. Harlan county, Kentucky, during the 1999-2000 school year, initiated a random drug-testing program for all teachers, principals, and administrators. From time to time, the various attempts of school authorities at implementing drug testing programs are seen as violating students' privacy rights when they require students to submit to blood or urine tests.An Arkansas Court, for example, ruled that there were less obtrusive (and intrusive) ways to determine rule infraction. In another development, a New Jersey school policy was rebuffed. The school board required students to have annual exams that included a urinalysis. If a student tested positive for drugs, then district officials notified the student's parents, hoping that the parents would then get treatment for the student. The court ruled this procedure as unreasonable.And although various school districts across the country are now testing employees and student athletes, a private high school in Memphis, Tennessee, has initiated random drug testing on its entire student body, a program endorsed and financially supported (to the tune of sixty dollars per test) by parents. Students refusing to submit to testing are to be expelled from school. Thus, drug testing on the entire student body may often raise several complicated issues. However, within the context of high school sports competitions, drug testing is very essential to ensure fairness.There are few cons to drug testing in high school sports, as long as such programs are executed in right spirit. The concern for fairness easily overrides the concern for privacy in a sports setting, as the landmark Vernonia case rightly concluded.5. Deterrence, not punishment Several other court cases in the subsequent years brought out the need for and the advantages of drug testing in high schools. In 1998, the Federal Seventh Circuit Court of Appeals upheld an Indiana school's random drug-testing of high school athletes and cheerleaders.In this case, the Court found the school's policy was reasonable under the Fourth Amendment. The school did not require observed specimen collection, a positive test did not result in expulsion, and privacy concerns of students that were required to disclose any medication they were taking were adequately addressed by the school. Additionally, students were give the opportunity to challenge positive test results by taking a conforming test at no expense to the student. Deterrence, safety and the health of students performing in athletic events constituted the basis supporting the court’s judgment.The Court reasoned that the school system has responsibilities as guardian and tutor of children entrusted in its care and that deterring drug use by students is a compelling interest. The Court also noted that the school's program was designed to deter drug use, not to punish users. As coaches working in school setting, we must always strive to remember to lay stress on deterrence and not on punishment, only then the pros of drug testing can be maximized and cons minimized.The aim of drug testing is not to trap and punish students who use drugs. It is, in fact, counterproductive simply to punish them without trying to alter their behavior. If drug-using students are suspended or expelled without any attempt to change their ways, the community will be faced with drug-using dropouts, an even bigger problem in the long run. The purpose of testing, then, is to prevent drug dependence and to help drug-dependent students become drug free. (Office of National Drug Control Policy 22)

The relationship between religious traditions and design in Essay

The relationship between religious traditions and design in architecture - Essay Example The dead were buried inside the walls of the Catacombs – the walls were dug and the dead placed inside after which that space was closed and the name of the person buried was written on the cap closing that space. The Catacombs had great significance to the Christians because they acted as their safe haven where they Christians could practice their religious rites without obstruction. They can as well be compared to Egypt at the time when King Herod went ahead to kills all the new born and Jesus was flown to Egypt to escape being killed since he was a newborn then. Inside the Catacombs were inscribed artworks. These artworks enhanced the faith of the Christians who came to worship in the catacombs. The fact that Martyrs were buried in the Catacombs also acted as a sense of connection to heaven through the martyrs. The Catacombs despite being underground in darkness were a great inspiration to the Christian faithful. This might Gothic structure was constructed by King Louis IX. He was quite devoted to Christianity and decided to build a huge chapel that could house precious relics. The King went about buying holy relics, for instance the crown of thorns among others, to be housed in this chapel. The King also wanted his Kingdom to be landmark for western Christendom. The structural supports are very few on the inside. This was done to create more space for the stained glass. The result is that the internal appearance is greatly beautiful and well lit. Looking up on the roof from the inside reveal the great beauty of the internal structures. The art drawn on the stained glass add to this beauty. The height of this structure is of significance as it is an indication of pointing heavenwards. The relics contained inside also have great significance to the Christian faith. The lower chapel in this structure was dedicated to Virgin Mary the mother of Jesus. She is a significant figure in the Christian faith particularly the Catholics. The

Summary the aticle Essay Example | Topics and Well Written Essays - 500 words

Summary the aticle - Essay Example Jean Gregoine disagreed with this view. He believed that the technique on which the utilization of material depends should be progressive and hence beauty would change too. Aesthetic qualities are expendable and liable to wastage of effect. For instance, the part to be repaired in Bugatti is hidden for the sake of beauty, which makes repairs difficult to be conducted in contrast to Buick where the stress is not on the beauty but practical performance and repairs. In Buick the technical and aesthetic qualities have been given equal importance whereas Bugatti is a monument of abstract art. The criticism of popular art depends upon the analysis of content which lends appreciation to superficial qualities. The industrial designer should have the ability to design a product that is good, desirable, and exciting. This trend becomes more pronounced as culture becomes mechanized when the middle-class people become educated. The designer has to be in touch with the masses and determine to what extent fine arts can be integrated with popular art and what will sell. This alone can bring out innovative, aesthetically appealing, and functionally good product. During the Second Industrial Age there was a connection between design practice and the theoretical self-awareness. With the development of design management, changes took place in the management of machinery design. Brown & Sharpe Manufacturing Company, brought about innovation in design management. They were market leaders in machine tool manufacturing in 1900. They brought changes with non-mechanical decoration in 1911. All designs had to conform to a style manual issued by the Chief Draughtsman and the purpose was to create artistic machines with analytical engineering. This means the process by which the machines were designed and manufactured were transformed. This involved book learning and shop

Training Responsibilities of Supervisors and Managers Dissertation

Training Responsibilities of Supervisors and Managers - Dissertation Example The supervisors and managers, therefore, have a responsibility to look after the needs and aspirations of the employees who work under their aegis and are trying their utmost to give in the best, on a proactively consistent basis. The training realms within any organization remain significant in entirety because the training modules teach so much more than merely training the employees. They tell them the basics related to conducting their respective chores, tasks, and undertakings. They also dictate the exact basis through which work processes get manifested in entirety. What is even more significant is an understanding that the supervisors and managers play their necessary roles at inculcating the kind of training that is needed by the organization in essence. The HRD department is therefore dependent on the supervisors and managers but what is ambiguous is the fact that these supervisors and managers are not a part of this HRD philosophy at all. The supervisors and managers hold t he fort for the organization when it comes to training and its imparting for the sake of the employees who are present in different departments of the organization. The organizations, therefore, find the best ways and means through which the HRD can become an independent department and work on its own to achieve the end objectives and results; all of which remain significant on a proactive basis. The list of responsibilities might comprise of preparing training procedures and plans for the employees, drafting policies which can tell them exactly what to expect of their relevant domains both in the short term as well as in the long run, and coordinating with clients and stakeholders on a constant basis. The training procedures are important to ascertain because these take into consideration the aspects of inculcating the true spirits of the organization on to the employees who remain significant during such undertakings. The supervisors and managers need to come out of their related realms to make sure that the employees are on track and are able to complete their jobs in a proper way.

Should animal be used for scientific experiment Research Paper

Should animal be used for scientific experiment - Research Paper Example Nevertheless, to describe tortures of animals in laboratories is rather complicated; it is much easier just to imagine it. Experiments on non-human creatures started long time ago and were notable among many famous scientists. However, lately a query about rightness of such tests has aroused considerably. Dispute on the efficiency and appropriateness of animal experiments continues to stay rather controversial. There are a large number of different organizations such as â€Å"The International Association against Painful Experiments on Animals†, â€Å"The Human Society of the United States† or â€Å"British Union for the Abolition of Vivisection†, which propagandize refusal of any tests on animals and condemn those companies that do not go along with them. In the list of the firms that still haunt rats, mice, rabbits, cats, monkeys and other creatures for trying out their output you can find so world-known brands as Dove, Sunsilk, Rexona, Timotei, Axe, Speed Stic k, Colgate, Max Factor, Pantene, Braun, Ariel, L'Oreal Paris, Lancome, Maybelline, Vichy, Givenchy, Kenzo, Кleenex et cetera. There is the biggest laboratory in Europe named  «Huntingdon Life Sciences » that specializes on testing chemicals. Every year millions of innocent and harmless animals die for the sake of scientific research. It is quite understandable if people use animals to create medicine from AIDS or cancer, for example. Then you can easily say that these scientists serve for saving people from dreadful diseases and deaths. But when poor animals are tormented by painful effects of cosmetics testers then a question about reasonability of the mentioned deeds becomes sharp extremely. Animals are compelled to sacrifice themselves loosing their lives and stipulations of normal existence for making people satisfied with a new detergent or night cream, for instance. In this respect, there are several aspects and arguments that support the idea of animal experiments proh ibition. They are the following: Killing animals for experimentations is ethically wrong, because it displays cruelty and callousness of human nature; Animals have their rights that should be respected and protected by people; Carried out researches often do not give required results, that is why they do not worth all expenses and losses. Therefore the main goal of humanity is to decide whether it is more relevant to continue experimentation or fight against it. The solution of that problem can be considered essential, because it refers to the lives of not only people but non-human animals also. According to Monamy (2009), today every student and researcher involved in animal experimentation should consider a number of ethical questions (Monamy, 2009, p.37). A man is the most powerful entity on the planet. That is why his major task is protection of plants and animals that are not able to take care of themselves for saving and passing on this world to the future generations. However , making experiments on helpless animals, people cut, burn, and drown their bodies, feed them with chemicals and drugs that influence on health and comfort dangerously. Moreover, to be able to observe animal’s reaction often researchers damage skin of the creature deliberately and lubricate it with experimental substance, or treat animal’s eyes with a new drops that in the result causes blindness of the poor animal. Sometimes for testing

Strategic grouping, competition, and consumer behavior Essay

Strategic grouping, competition, and consumer behavior - Essay Example The paper will analyze five sectors that are denoted as follows (with their corresponding NAICS codes): 44812 (women’s clothing), 448310 (jewelry stores), 45391 (pet stores and supplies), 722330 (mobile food services), and 72111 (hotels and motels). Furthermore, the discussion between these five industries will analyze class, category, forms, and brands that exist within each; helping the reader to gain a further level of interpretive understanding that relates to the way in which these entities compete and exist within the current environment. Through an analysis of these metrics, the author will be able to provide the reader with a more in-depth analysis of the way in which the following markets work and the levels of consumer choice, substitutability, and competition that exists within each one of these.   Though it might be understood that competition is guaranteed, the reality of the fact is that differing levels of competition create unique opportunities and help to de fine markets that would otherwise be incorrectly categorized.   The first industry that will be analyzed is that of the NAICs code of 44812, or women’s clothing – listed under the retail trade 44- NAICs category.   Naturally, the class and category of this particular industry are that of consumer goods relating to fashion.   Yet, extreme diversification exists with respect to the forms and brands of actual industries that compete within this sector.   For instance, Forever21 competes alongside the likes of Versace and Prada.

Liberal Essay Example | Topics and Well Written Essays - 500 words

Liberal - Essay Example In establishing this argument, Mill explains that the contentious issue is the set of people’s actions towards interpersonal relationships and the forces that influences such actions. While liberty is a common element in liberalism and a person can undertake any act in his or her environment, such acts, whether of omission or of commission, must take into account legal, moral or social obligations that an individual owes to other members of the society. The main argument therefore identifies limitations to a person’s liberty as long as such liberty promises threats to other people’s welfare. The argument also justifies the regulations to control an individual’s exercise of personal liberty. It applies the moral utilitarian doctrine of ensuring good as a basis for necessity of such measures against an individual’s liberty (p. 17). The society’s power, whether legal or moral, over a person’s liberty also extend to actions at personal level. Consequently, an individual’s act may not be aimed at the society but liberty over such an act may still be controlled if the society or any other person apart from the individual actor may feel the act’s consequences. The external effect must however be first established before justifying infringement of the actor’s liberty. Similarly, a person may be compelled into an action, against personal will. An example is participation in a judicial process as a witness. Even though the subject is not a party to the case, his or her action has a direct effect on the privity parties to establish ground for infringement of personal liberty. Liberty is therefore a subject of macro environmental forces (p. 17- 19). Even though John’s period is closer to classical liberalism than modern liberalism, he should be classified as a modern liberal. This is primarily because of his ideas that correspond to the features of modern liberalism. His idea on liberty for example identifies a macro

The united States Constitution Essay Example | Topics and Well Written Essays - 500 words

The united States Constitution - Essay Example First passed by the Senate in April 1864 and by the House on 31st January 1865, the amendment was adopted the same year on 6th December (GPO-CONAN 1793-4). Section 1 of the 13th amendment explicitly maintains the abolishment of slavery and involuntary servitude from all parts of the country, as well as the territories outside the USA under American jurisdiction, in these words: â€Å"Neither slavery nor involuntary servitude, except as a punishment for crime whereof the party shall have been duly convicted, shall exist within the United States, or any place subject to their jurisdiction† (GPO-CONAN 1796). In Civil Rights Cases, 109 U.S. 3, 20 (1883), the Supreme Court held that the amendment under-examination concentrates upon the eradication of slavery and involuntary servitude only with the aim of introducing an absolute freedom in the country (109 US 4, 20). Somehow, the court further exclaims, that denial of equal accommodations in public places does not impose any mark of slavery; instead it actually infringes the rights had been protected by the law abolishing slavery and involuntary servitude. In other terms, despite the reality that SC applies observing of equality at public places; nevertheless, it does not enforce the strict banishment of ethno-racial or religious prejudice and bias being demonstrated by the (white) subjects at the public places towards their black counterparts (Parks 24). However, the judgment issued by the court expressively turns down the prevalence of wide-scale ethno-racial prejudice in the country (109 US 62, 20). Similarly, through its verdict in 392 U.S. 409 Jones v. Alfred H. Mayer Co. (No. 645), the court held in its Para 2 (a) that Section 1982 completely bars any type of racial discrimination to be observed with regards to the sale and purchase of any property. In other words, witnessing of racial bias in property-related business has been declared

Integration Theory And Policy Development In The EU Essay

Integration Theory And Policy Development In The EU - Essay Example The EU ozone policy grew from scientific research conducted on the ozone layer in the 70’s which showed that industrial pollutants including those produced by certain home appliances and household sprays were having great and far-reaching effects on the ozone layer surrounding the Earth. To minimize potential hazards and set international standards, the EU together with its executive body the European Commission partook in the framing of multilateral environmental agreements. Since the EU was the biggest exporter of CFC’s due to surplus production, its involvement in developing an ozone policy was crucial. However, the EU is dependent on the effectiveness of the EC and the subsequent participation of the member states into agreeing with the policy. In implementing this EU policy, the two grand theories of integration, neo-functionalism, and intergovernmental work in different ways. One of the earliest policies that illustrated the theory of neo-functionalism was the Com mon Agricultural Policy in the 1960s (Lindberg 1963). A neo-functionalistic approach uses the technical and scientific knowledge of ozone depletion data and the substances causing the effect, to allow technocrats in the EC to draw out schemes that curtail or eliminate the use of ozone depletion substances (ODS). Integration using the neo-functionalistic method permits a sharing of scientific knowledge among similar sectors in the various member states, enabling manufacturing and technology companies in those states to implement a common strategy.... Integration also causes a natural spill over of knowledge and activities into other associated sectors (EPSnet). A functional-spill over occurs when certain processes are functionally connected to each other due to the intermeshing of the economy (Lindberg and Scheingold 1970: 117). The common goal of eliminating ODS needs no mandate and thus the populace of the EU is left out. The formation and implementation of an agreement relating to regional issues compels the various states to adopt the common policy (Schmitter 1969). A few public interest and environmental groups may be involved in the process and together a common strategy may be formulated but by and large the institutions of the EU are on their own in the decision making process. The problem that may arise is when a state is slow to implement the policy thus stalling the integration process. On the other hand, an intergovernmental approach would elevate discretionary powers of the EU member states rather than the supranational institutions. Since the states themselves remain the principal arbiters of integration, they possess decision making powers as to whether or not the EU ozone policy should be implemented locally. Here too more powers rest with the national executives of the states and their advisory boards. Their decision to accept or reject the EU ozone policy can override the power of the supranational institutions of the EU such as the European Commission. The consequence is that unequal implementation in the entire EU with some states applying the ozone policy while others rejecting it or delaying its implementation. With the intergovernmental approach the main issue of ozone depletion is never truly addressed by common consensus. Various

Aripita Avenue Essay Example for Free

Aripita Avenue Essay Description of the business The name of the business that i will be establishing is Jagroops doubles. The business will be located on the corner of Aripita Avenue and Rosalino Street. The business will be selling doubles and soft drinks, the consumer will be able to choose the type of sauce they want on their doubles for example mango sauce, shadow benni sauce, pepper sauce or cucumbers The business is going to be a sole trader, because I would like to own my own business, make all the decisions and most of all receive most of the profits The objectives of the business are to make profit, supply a good to the people and to provide employment. Justification of location The business will be located on Aripita Avenue because the road is well travelled on mornings and on weekends it is a popular liming area in addition doubles are very popular with people when they have finished liming. Parking is also readily available for people who want to come and purchase doubles. Selection of appropriate labour The business will have three persons working. Two people will be making the barra and channa and sauces while the third person will be handling the sales of the stand, while I prepare the doubles and pack them. The hours they will be expected to work will be from 3am to 9am from Monday to Friday and on Saturday from 10pm to 4am ( to facilitate the night life) The workers are skilled because doubles is a specialty food item and will need experienced workers who will know how to prepare it. Sources of fixed and working capital The fixed capital will be obtained from a loan from the bank, the business will borrow a sum of eighty thousand dollars ($80,000) for a period of five years and will have a monthly payment of nineteen hundred dollars ($1900). The fixed capital will be used for purchasing a stand which will be used to sell the doubles from, also a motor van will be purchased to transport the food and stand from the place that it will be made to the place that it will be sold. The working capital of the business will be made from the day to day sales and is comprised of stock, bank and cash. An example of the working capital will be the inventory of the business, the doubles, because they will need to sell goods in order to make money. Role of the entrepreneur The role of the entrepreneur is to provide the capital of the business. He will also have to be a good leader to the staff to ensure that they know what is to be expected from them. The entrepreneur will have to make sure that everyone in the business is doing their job properly and efficiently in order to maximise profits. Also he will be responsible for all the decisions that area to be made in the business. Three functions of the entrepreneur are: 1. The factors of production – the entrepreneur organises the factors of production and allocation of resources and uses them efficiently in the business. 2. Management – the entrepreneur is responsible for the management of the business, making sure that everything in the business will run smoothly. 3. Risk – the entrepreneur faces the risk of unlimited liability, meaning if the business was to fail he would be the one responsible for paying off the bank loans. Type of production This business will fall under the category of primary production because it will not require a lot of knowledge to produce this kind of food. The workers will require some knowledge to make the product but that will be minimal knowledge. Level of production For this business they will only be producing doubles to the local public of the country. The reason for this is because the food product will go bad within a matter of hours if not stored properly. The product doesn’t have a shelf life meaning it will go bad if it were to be placed in a grocery or super market. Quality control measure To ensure that the business will be selling the best product available the business will only be buying the best quality products available. Also we will not be producing the good with more than three hours in advance in order for the customer to get the freshest food possible. Use of technology The technology that the business will be using is a scale to measure the weght of the barra so that it will come out with a consistent weight and size. Also a van will also be used to transport all the equipment from the headquarters to the selling place. Linkages This business will only have backwards linkages, these linkages will be with the persons that they buy raw materials from for the business Potential for growth The potential for growth would be to open up a second stand in a different location, for example one on independence square in port of spain, to make more profits. And internal growth would be to start selling other products for example allo pies and fry bake. Government regulations The business will be required to register the name of the business with the Registrar of Companies. As well as having to get the appropriate food badges in order to sell the doubles, they may be more difficult than they would assume because this process could take a couple of months. They will have to comply with the health departments regulations such as washing hands before entering the work place and wearing gloves when serving the food. Ethical issues The ethical issues would be not using expired products and only using the freshest ingredients available to them. Table of contents 1. Description of the Business 2. Justification of location 3. Selection of appropriate labour 4. Sources of fixed and working capital 5. Role of the Entrepreneur 6. Type of Production 7. Level of Production 8. Quality Control Measures 9. Use of Technology 10. Linkages 11. Potential for growth 12. Government Regulations 13. Ethical Issues 14. Bibliography Bibliography 1. Notes from school 2. Essential Principles of business for cxc by Alan whitcomb and Sylbe Hamil

Case Study on Strategic Management of Global Companies

Case Study on Strategic Management of Global Companies 1.1 What are the key differences between the two accounts of Hondas entry into the US market? 2The first case is narrated by The Harvard Business School based on the Boston consulting (BCG) Report whereas the second case, An Insiders Account of Hondas Entry into the US Market is a direct narration recorded by Richard Pascale. The BCG report explains on the Honda Company as a matured business and a mix of its competitors in the US. As affirmed in the case; Hondas competitors were Harley-Davidson, BSA, Triumph, Norton, and Moto-Guzzi. Whereas, the second case enlightens how the company initiated from scratch and its journey through the difficult times. Richard Pascales article explains the challenges that the company went through during its commencement, such as difficulty in getting funds; treatment of the motorcycle dealers was discourteous, while in the BCG article no challenges were mentioned. The BCG report emphasizes more on the Hondas in-depth research and development department for instance having more staff; as said in the article, the RD was staffed with 700 designers/engineers, increase in the production level as a result more investment in the RD department. While the second case doesnt explain anything with regard to the research and development since it is taking the business at an initiative level. The BCG report highlights target market in general whereas the second article explains target market in details as said in the case, the company chose Los Angeles as the location whereby their target market consisted of second and third generation of Japanese community. Richard Pascales article clearly identified the companys products offered to the market as stated in the article; the products were 50cc, 125cc, 250cc and 350cc machines while in the first essay explains the general overview of the companys products. 1.2 REFERENCE AND BIBLIOGRAPHY: Herbert Rotters former Goldwing page former Yamaha Virago 1100 page, Personal Homepage, Honda Motorcycle 350 CB [Image] http://www.porzellanpuppen.at/hpbikes/bikeenglish.htm Electronic Source Cover Page Image Greenwich University; Course Work: The Honda Effect, Case Study Scenario. CASE STUDY 2- LAURA ASHLEY 2.1 Map Laura Ashleys stakeholders using a power/interest matrix. 4Stakeholders are individuals, groups or organizations who are affected directly or indirectly by organizations goals, objectives, actions and policies. 5Stakeholder Analysis is a tool used to recognize the stakeholders and investigate their needs as they are the ones who are concerned with the actions taking place within the organization. The aim of this analysis is to identify the stakeholders interests, concerns and manage relationships with them. The method used to access stakeholders is Mendelows Stakeholder Matrix which has two dimensions; Power and Interest with four quadrants.  [6]  Interest talks about the stakeholders concern towards a project whereas power talks about the control over the project. Interest Minimal Effort people who need to be observed without boring them with unnecessary communication. Keep Informed people who need to be informed sufficiently, talked and make sure that no major issues take place. They can help with the developing the project details. Keep Satisfied people who need to be well satisfied with nothing much that would bore them whilst comprehending of the assignment. Key Player- people who must be associated and satisfied with the efforts made. 7Laura Ashleys stakeholders are Analysts, London Stock Exchange Market, Malayan United Industries (MUI) shareholder Dr. Khoo, Customers, Government and Suppliers. It is essential that the stakeholder management should be conducted so as to know each stakeholders level of power and interest along with their impact on the company. However it is sometimes difficult to locate all companys stakeholders in one frame as in the case of Laura Ashley. Beneath is the table, of the Stakeholder Map showing the strategies that are applied for Laura Ashley. Interest 2.2 REFERENCE AND BIBLIOGRAPHY: Vintage Verity Adoring all things vintage, retro and downright quirky Laura Ashley logo [Image] http://vintageverity.wordpress.com/2008/02/27/cath-kidson-v-laura-ashley/ Electronic Source Cover Page Image Business Dictionary, An Ask.com Service, Definition of Stakeholder http://www.businessdictionary.com/definition/stakeholder.html Johnson et al, 2009, Fundamentals of Strategy: Definition of Stakeholder, 1st edn, page 90. Wikipedia, October 16, 2008, Stakeholder Analysis, Wikipedia Encyclopedia, http://en.wikipedia.org/wiki/Stakeholder_analysis BaBou, March 9th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 1: Definition and aim of Stakeholder Analysis, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis Mind Tools Essential Skills for an excellent career, Winning Support for your Projects, Stakeholder Analysis: Mendelows Stakeholder Matrix, http://www.mindtools.com/pages/article/newPPM_07.htm BaBou, March 10th, 2008, Leadership Champions, What is Stakeholder Analysis? Part 2: Mendelows Stakeholder Matrix, http://leadershipchamps.wordpress.com/2008/03/09/what-is-stakeholder-analysis/ Greenwich University; Course Work: Laura Ashley, Case Study Scenario CASE STUDY 3- APPLYING A BALANCED SCORECARD 3.1 What arguments would you use to persuade an organization to adopt the Balanced Scorecard approach? 9A Balanced Scorecard (BSC) is a tool that is used to measure a companys business activities in relation to its vision along with its strategies. It provides managers a complete knowledge of the business performance. 10Figure 1 Usually when organizations measure performance, it is the financial area that is given more attention while the rest of the aspects are not taken much into consideration. It is therefore important that organizations should pursue in using the balanced scorecard.  [11]  Below are some of the benefits which the organizations will gain. One of them being a source of direction since it guides the management as well as helps identify what needs to be measured in order to accomplish organizational goals which will in return act as a competitive advantage for the firm. With Balanced Scorecard, firms are able to determine both financial as well as non-financial measures. As said in the case study, the balance scorecard was to combine three new sets of measures with the customary financial ones, embracing the customer, learning and growth, and internal issues such as quality improvement and cost control. Balanced scorecard allows firms to develop as well as expand so as to align new organizational strategies, as said by Mr. Hofmeister in the case study, it gives us better and better alignment (between all operating units) and focuses attention on whats important and on results. Through the balanced scorecard, organizations are able to the compare past experience in order to improve its performance which will help predict what will happen in the future. Although the growth of practicing balanced scorecard is slow, however many organizations have already accepted and are applying it. 3.2 REFERENCE AND BIBLIOGRAPHY: Businessballs.com, Balanced Scorecard; Kaplan and Nortons organizational performance management tool Balance Scorecard [Image] http://www.businessballs.com/balanced_scorecard.htm Papaers4You, Guide on How to write University Essays, Coursework, Assignments and Dissertations: Definition of Balanced Scorecard, 2002-2007, http://university-essays.tripod.com/balanced_scorecard.html Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Definition of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis, http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Queensland Government, Southbank Institute of Technology, Strategic goals: Balanced Scorecard Framework [Image] http://www.southbank.edu.au/site/about/corporate/mission.asp Balboa, Jun 26, 2005. ECheat; Porters Five Forces, Value chain, Balanced: Critically evaluation of Porters five forces, Value Chain Analysis, Balanced Scorecard Benefits of Balanced Scorecard. http://www.echeat.com/essay.php?t=27147 Business Knowledge Source, What is a Balanced Scorecard, and what does it have to do with manufacturing? Benefits of Balanced Scorecard, http://www.businessknowledgesource.com/manufacturing/what_is_a_balanced_scorecard_and_what_does_it_have_to_do_with_manufacturing_023647.html Partnering to Success, The Balanced Scorecard: Benefits from using the Balanced Scorecard, http://www.thebalancedscorecard.com/benefits_bsc.htm Ali, Md. Mohobbot, The Balanced Scorecard (BSC) A Critical Analysis: Benefits of Balanced Scorecard http://eprints.lib.okayama-u.ac.jp/1391/1/18_0219_0232.pdf Beverly Dianne Calhoun, Oct 19, 2004, Using the Balanced Scorecard to Determine Corporate Information Needs: Benefits of Balanced Scorecard http://www.designbydi.com/documents/BalScrCrd.pdf Greenwich University; Course Work: Appling a Balanced Scorecard, Case Study Scenario CASE STUDY 4- FIAT: REBIRTH OF A CARMAKER 4.1 Using the information in the case study undertake a SWOT analysis of Fiat at the time of Sergio Marchionnes appointment and suggest how a SWOT analysis in 2008 may differ. 13SWOT analysis is used for scanning an organization (internal factors) as well as its environment (external factors). The internal factors include strengths(S) and weaknesses (W) while the external factors include opportunity (O) and threats (T). 14 SWOT ANALYSIS FOR FIAT GROUP AUTOMOBILES: Below is a table showing SWOT Analysis before the year 2004. Strengths weaknesses Fiat offered differentiated products. That is; it provides the market with a variety of cars. The companys hierarchy line was long making it more bureaucratic. Fiat cars were viewed as a quality brand. It lacked well developed core competence lending to ugly and unstylish cars. The company was well reputed. It needed to maintain its debts. Ability of manufacturing small cars. Licensing agreement with Bosch for financial support in exchange with the diesel technology that Fiat had. opportunities Threats Fiat had a chance of wining the market share from rivals. Competition with existing automobile firms. The market is ready to accept the new and stylish cars. Partnership agreement with General Motors for giving it them the right to sell its cars. Risk of employing new members to the Fiat family. Table 1 Below is a table showing SWOT Analysis after the year 2004. Strengths weaknesses Distinctive competence of designing low cost equivalent four-cylinder engine. Limited resources. Using technology by means of computer for simulation. Lack of knowledge with regard to entering new markets. For example the Chinese market. Producing new and stylish car designs. Drop in the market share. Competitive advantage of cutting down time to reach the market. Declined performance of the company since Fiat only sold 2000 cars in china, India and Russia. Fiats cars are exploited to have relative fuel efficiency. It is the first carmaker to put forward diesel engines that met the so-called Euro 5 fuel standards. opportunities Threats Winning the market share. Rivalry of potential new competitors. Expanding product line with new and innovative stylish cars. Rivalry with existing competitors such as VW and PSA Peugeot Citroen. Entering into joint venture for instance, with companies like SAIC (China) and TATA (India). Adverse demographic. For insistence Russian market; is it ready to accept the cars offered to them? Entering new geographic markets such as Brazilian, China, India and Russia. Challenge in controlling quality of the car brand. Fiat cars expect to have lower average emissions than any other competitor due to its fuel efficiency. Risk of employing new members to the Fiat family. Table 2 Comparing SWOT analysis before and after 2004: The company is able to increase its growth by entering new and emergent markets. As said, Fiat is expecting to have its sales from different areas such as outside Western Europe, China, India, Russia and soon overtake Germany. Fiat will also be able to increase sales along with its market share whereas before 2004, its sales were dropped; market share had declined and a lot of debt was to be paid. With introduction of technology, new stylish cars were offered to the market with reducing time at development area so as to start the production as soon as possible. The firm was able to rectify mistakes that it made earlier. For example the licensing agreement with Bosch in exchange with the diesel technology that Fiat had. Below is a table showing a comparison between the two SWOT Analyses. 2004 2008 Sales were dropped, Market share declined and a lot of debt was pending to be paid. Sales along with its market share increased. Fiats core competence had ceased. Developed new competences such as designing low cost equivalent four-cylinder engine, usage of technology, cutting down time to reach the market, relative fuel efficiency, put forward diesel engines. Mistake of licensing with other companies in order to support their finances in exchange with their ability. The firm will not repeat the same mistake of licensing; hence it will protect its competitive advantages. The companys hierarchy line was long making it more bureaucratic. The hierarchy line had become shorter making it less bureaucratic allowing the process to be smooth. Table 3 By 2008, most of the weaknesses had been reduced due to the rearrangement of the organizational system however, at the same time; a lot of improvement has been made. Therefore in order to develop, it is essential that the company takes many risks, as done by the Fiat Group Automobiles, since it is through this, the company has reached where it is now. 4.2 REFERENCE AND BIBLIOGRAPHY: Legendarydevils, Thread: 140 Fiat Cars Wallpapers, Fiat Cars Image http://www.legendarydevils.com/english/2173933-140-fiat-cars-wallpapers.html Quick MBA Knowledge to Power your Business, Strategic Management: Defining SWOT Analysis. http://www.quickmba.com/strategy/swot/ Marketing Teacher Est 2000, Lesson: SWOT Analysis, Definition of SWOT analysis. http://www.marketingteacher.com/Lessons/lesson_swot.htm Greenwich University; Course Work: Fiat: Rebirth of a carmaker, Case Study Scenario. CASE STUDY 5- THE PROFITABILITY OF UK RETAILERS 15 5.1 Use the industry analysis framework to explain the profitability of the main supermarket chains in the UK. Analyzing profitability of any Industry is done through The Five Forces Model that was put forward by Michael Porter. Beneath is a figure of the model. 16Figure 1 17Below is an industrial analysis showing the profitability of the main UK supermarket chains. SUPPLIERS Bargaining power of the suppliers is Low since British firms have command over their suppliers. As said in the case; British firms are more experienced and more skillful in their buying power to extract better terms from suppliers. BUYERS Customers bargaining power is also Low since the supermarket groups have control over them. As said in the case; The UK groups exert massive buying power by utilizing the oligopoly power to impose a higher-than-normal price on their customers. RIVALRY The competition between existing supermarkets is extremely high, due to the fact that there are many groups within this industry which have similar products / services. SUBSTITUTES Threat of substitutes is high as customers can switch to other shops instead of going to the supermarkets since they might be charged with a higher price as compared to other shops providing similar products at a lower price. Secondly, the suppliers could also switch to other firms rather than the British supermarkets due to the buying power exerted by the supermarkets. THREATS OF NEW ENTRANTS With lots of competition, threat of new entrants is relatively high, since the industry is more profitable in UK. At the same time, UK groups have barriers that cause difficulty for new competitors to enter the industry. Some of them being: Application of IT in their logistics, Lower Labor costs and High own-label penetration. Reference list Carpenter, M, Bauer, T, Erdogan, B, Flatworld Knowledge, Principles of Management; Developing Strategy through External Analysis Porters Five Forces Analysis of Market Structure. [Image] http://www.flatworldknowledge.com/pub/1.0/principles-management/29047#web-29047 BUS 2700 Business Driven Information Technology, chapter 2: Identifying Competitive Advantages; The Five Forces Model Evaluating Business Segments. The Five Forces Model. [Image] http://bus2700-spring08.blogspot.com/2008/01/chapter-two-identifying-competitive.html Greenwich University; Course Work: The Profitability of UK Retailers Case Study Scenario. Tutors notes on Industrial Analysis: Five Forces Model Service design is one of the key resources that Novotel has, making it valuable. It includes the layout of the hotel allowing the customers to easily access the public spaces such as bars and restaurants. Distribution systems are attained by good relationships with distributors. Novotel has achieved to operate in both individual and corporate business as well as leisure markets. Firm infrastructure and Procurement Novotels relationships with partners develop a strong bond creating a valuable asset to the organization. Its efficiency allows delivering both economies of scale and scope making it rare and difficult to imitate. Staff retention is the most essential resource required in this industry. To retain and motivate, is a challenge Novotel was competent to do, thus reducing staff turnover through staff exchanges resulting to value creation. Standardization in all the locations worldwide is another benefit that Novotel has; allowing the staff to understand basic functions. This technique is valued and rare. Novotels Multi-skilled staff creates an exceptional resource and is most valued. The skills given to them during the training makes them capable of doing multiple tasks. Most of the capabilities conclude to be temporary competitive, since the industry is such that many competitors can imitate most of the capabilities and resources that the Novotel hotel has, directly or indirectly. Hence Novotels most sustainable competitive advantages are obtaining and retaining its multi-skilled staff that can work flexibly as well as having good relationships with suppliers. Reference list tophotelsphuket.com, Top Hotels in Phuket, Thailand, Novotel Hotels and Resorts Novotel logo [Image] http://www.tophotelsphuket.com/hotels/novotel-hotels-phuket.htm Applying the VRIO Framework: An Overview; VRIO Analysis. http://academic.udayton.edu/DianeSullivan/Other%20Helpful%20Files/Applying%20the%20VRIO%20Framework.doc Abraham Z. et al, Pacific Lutheran University School of Business, Vodafone Strategic Evaluation; VRIO Analysis, 2007. http://www.plu.edu/~vennataj/doc/vodafone.doc Scott Gallagher, 2004; Why do firm performance differ? Internal Analysis VRIO Analysis; Updated on 1st Nov 2007, http://falcon.jmu.edu/~gallagsr/WDFPD-Internal.pdf Greenwich University; Course Work: The Novotel Value Chain Case Study Scenario Tutors notes on: VRIO Analysis CASE STUDY 7- THE LEVISS PERSONAL PAIR PROPOSAL 7.1 What position in the market does Levis occupy (use the strategy clock to characterize its position)? 21Bowman derived the strategic clock into four quadrants, having eight dimensions namely; No fill, Low price strategy, Hybrid, Differentiation, Focused differentiation, Increased price / Standard value, Increased price / Low value, Standard price/ Low value. The clock is compared in terms of Perceived Price and Perceived Benefit or Added Value as shown below. By using the strategic clock, Levis business environment is positioned to be in the fourth category which is the Differentiation. This is because; Levis offers a variety of products that have added value as well as a premium price slightly higher than the normal in order to satisfy the consumers needs. Levis products have Quality, Brand Image and Product Design and as a result creates Price premium, Customer Loyalty, giving the company a competitive advantage against its competitors. Due to Levis brand recognition and loyalty, its price offered is also slightly higher than its rivals therefore prevents itself from entering the price-based competition. As said in the case; Due to brand recognition and loyalty they did not enter into price based competition thus controlling reasonable price premium Levis also provides a wide range of products such as pants, shorts, skirts, jackets, and outwear. As said in the case; while blue jeans remain the companys mainstay, the San Francisco based company also sells pants made of corduroy, twill and various other fabrics as well as shorts, skirts, jackets, and outwear. With a premium price, along with its strong brand name, Levis has been able to position itself in the differentiation category, resulting into value-added products, hence gaining higher profit margins. 7.2 REFERENCE AND BIBLIOGRAPHY: Feed the Interns A Daily Bite, Thursday, August 12th, 2010, Levis arent just for dads anymore?; Levis Logo [Image] http://feedtheinternsblog.blogspot.com/ Electronic Source Cover Page Image Dagmar Recklies, April 2001, Literature by: David Faulkner and Cliff Bowman, The Management.de The Essence of Competitive Strategy, The Strategic Clock Strategies on the basis of price and value: Differentiation strategy. http://www.themanagement.de/ressources/Strategy%20Clock.htm Strategy Explorers, Bases of Competitive Advantage: The Strategy Clock http://www.strategyexplorers.com/whitepapers/Do-you-have-a-competitive-strategy.pdf Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 Bowman Strategy Clock http://www.zanthus.com/databank/strategy/business_strategy.php?aspr Greenwich University; Course Work: The Levis Personal Pair Proposal Case Study Scenario. Tutors notes on: VRIO Analysis Zanthus Corp. 2007; Business Strategy Bowman, C. and Faulkner, D.; Competitive and Corporate Strategy; Irwin; 1996 -Bowman Strategy Clock:[Image] http://www.zanthus.com/databank/strategy/business_strategy.php?aspr CASE STUDY 8- THE VIRGIN GROUP 8.1 Does the virgin Group, as a corporate parent, add value to its businesses? If so how? 24According to Johnson et al, Corporate parenting is the level of management above that of the business units, and therefore without direct interaction with buyers and competitors. (Johnson et al, 2009, p.172). Below are some of the areas through which the Virgin Group corporate parent adds value to its businesses. First the corporate parent has added value in establishing a strong brand name such as being a consumers champion through which barriers to entry could be overcome. Virgin is a reputed and well known brand in the market, thus enabling it to expand itself in static markets. In addition, the Virgin Group has a good resource management team. Branson together with his expertise and experienced team, review business proposals every week, out of which, appropriate prospects that match with the Virgin brand are then discussed. This enables Virgin to identify industries as well as institutionalized markets in which to enter. Moreover, the corporate parent assists in reducing organizational risks by entering into many joint ventures. Through these ventures Virgin, is able to penetrate new or untapped feasible markets allowing it attain low costs as well as expansion. Furthermore, Virgin Groups management style and leadership system is decentralized providing its managers with flexibility in decision making. Branson is mostly involved when it comes to marketing and promotion. In terms of innovation, the brand name itself tends to invite like minded partners to venture new markets thus allowing innovation and differentiation. Indeed, Virgin Group as a corporate parent adds value to its business by always trying to venture untapped markets and manage the business in a liberal way. 25As said by Andrew Campbell et al, Fit between a parent and its businesses is a two-edged sword: a good fit can create value: a bad one can destroy it. (Thompson and Strickland, 2004, p.290) 8.3 REFERENCE AND BIBLIOGRAPHY: Rotty Seinfeld, Downtown Pets nyc dog services for lower Manhattan, Virgin founder Richard Branson on Charity and Dire Straits, Thursday, October 11th , 2007 at 7:45am; Virgin Group [Image] http://nyc_dog_blog.downtownpet.com/2007/10/virgin-found-richard-branson-on-charity.html Electronic Source Cover Page Image Johnson et al, 2009, Fundamentals of Strategy: Corporate Parenting, 1st edn, page 172 Rob Abdul, WSI Case Study: Virgin Corporate Strategy, Value Adding by Corporate Parent http://www.robabdul.com/the-virgin-group-case-study.asp The Role of the Corporate Parent Outline http://www.business.stir.ac.uk/teaching/Business%20Studies/Units/Autumn/StrategicManagement/4027Role%20of%20the%20corporate%20parent.ppt#257,1,The role of the corporate parent Exploring Corporate Strategy; The Virgin Group. http://esecourses.com/cfincase.pdf Scribd.com, Corporate Parenting Fundamentals, February 16th 2009, Corporate Parenting Style Supported its Strategic Implementation? http://www.scribd.com/doc/12456190/Corporate-Parenting-Fundmentals Greenwich University; Course Work: The Virgin Group Case Study Scenario. Tutors notes on: Corporate Parenting Thompson and Strickland, 2004, Strategic Management: Strategy and Competitive Advantage in Diversified Companies, Quotation on Corporate Parenting. 13th edn, page.290 Greenwich University; Course Work: The Virgin Group Case Study Scenario Flow chart of the Virgin Group Electronic Source- Article CASE STUDY 9- EXTENDING THE easy BUSINESS MODEL How would you characterize easyGroups growth strategies in terms of Ansoff matrix? 28Ansoff matrix is a tool used by the organization to establish growth strategies that focus on its product as well as market growth. It is divided into four quadrants namely; Market penetration, Market development, Product development and Diversification.  [29]  Below are the growth strategies used by the easyGroup. Existing Products New Products Existing Markets Market Penetration Product Development New Markets Market Development Diversification easyGroup penetrates its market by providing best services at low price thus attaining customer satisfaction and loyalty. As a result, companys market share increases. . For example, easyJet provides its customers with affordable services through various strategic campaigns and promotions. Additionally, easyCar rents brand new A-Class Mercedes cars at a lower price reflecting easyGroups brand. It has also established pick-up and drop-off areas nearer to the car parks by means of mobile vans. Moreover, easyGroup develops its products by either modifying or getting into new businesses within the same market. For example, the group expanded easyinternetcafe services by setting up smaller Points of Presence (PoP), within existing enterprises, example McDonalds, Burger King, and Subway. Furthermore, easyGroups market development involves offering existing products to new markets. The easyGroup is planning to extend its easyinternetcafe through franchising involving store establishment, local marketing and store maintenance as well as entering into international markets such as in US. For the case of easyCar, the group aims to expand its sites from 50 to 80. easyGroups diversification strategy enables it to increase its scope, by providing new markets with new services not only in the airline industry but also in other industries. For example easyGroup launched new ventures such as the easyCar, easyValue as well as easyMoney, and is now planning to enter into the cinema industry. Thus, the company experiences unrelated diversification strategy. 9.2 REFERENCES AND BIBLIOGRAPHY: easy.com more value for less, The portal site for all easyGroup companies, easyGroup logo [Image] http://www.easy.com/ Quick MBA Knowledge to Power your Business, Strategic Management; Ansoff Matrix Definition of Ansoff Matrix. http://www.quickmba.com/strategy/matrix/ansoff/ Marketing Teacher, Est 2000, Ansoff Matrix Planning for Growth; Definition of Ansoff Matrix http://www.marketingteacher.com/Lessons/lesson_ansoff.htm tutor2u, Ansoff product/ market matrix; Definition of Ansoff Matrix http://tutor2u.net/business/strategy/ansoff_matrix.htm university essays tripod, Guide to write university essays, course works, assignments and dissertation: Ansoff Analysis; http://university-essays.tripod.com/ansoff_analysis.html Custom essays from Degree Essays; Business Essays Easy Group Study, Strategic Direction Ansoff Matrix of easygroup http://www.degree-essays.com/essays/businessessays/easy-group-study.php Greenwich University; Course Work: Extending the easy Business Model, Ca

The Effects Of Terrorism Tourism Essay

The Effects Of Terrorism Tourism Essay Terrorism has deep history since the cold war but this issue became most salient after terrorist attacks in September 11 2001 and July 7 2005. According to U.S department of state (2002), more than 3000 people of different nationalities were killed in the terrorist attacks in September 11, 2001. These attacks were the conspicuous example of terrorism on global level. Terrorism affects businesses around the world in both the long term and short-term. Czinkota (2004) cited that terrorism influenced long-term karma of entire industries, for example tourism, retailing and manufacturing industries. There are number of definitions of terrorism, which are complex and deliberate different dimensions. Alexander et al (1979) define terrorism as a threat or absolute use of enforcement and inclemency to achieve a political goal bye means of intimidation fear, and coercion. The beginning of 21st Century changed the world drastically and the first reason behind this was the incident, which occurred on September 11 2001. The devastating terrorist attacks on the World Trade Center in New York. On this date, the whole world came into shock when America was under attack. The second incident, which happened on 7 July 2005 in London added fuel to fire. As both these countries are the main economies of the world, these incidents had a hue impact on businesses all around the world. In this assignment, we will try to find the overall impact of these incidents left on the United Kingdom businesses. We will also focus our attention on the changes and new developments which happened, after these two events, in UK organizations. This threat of terrorist attacks poses a continuous atmosphere of risk for all businesses in UK. This risk itself creates extension for treatment of risk in management theories. The majority of management literature theories adopt the term uncertainty as a factor of unpredictable environment, which may influence the performance of organization in certain ways. The environment effected by terrorism also has a factor of unpredictability in it. 2. Effects of terrorism on UK economy and businesses: According to the European Commission 2001 report, terrorists direct their attacks against businesses for more than any other target. Terrorism can bring any organisation or economy to its knees because of its fear and businesses fear for more attacks may happen, so they afraid to operate as normal. Increasing cost of security and putting new systems in place can cost huge amount of money to businesses ultimately decrease in the market value of businesses? Terrorism has its massive effects on UK economy and business activities. It affects deleteriously on businesses strategies and most businesses operating in the effected areas gets impact from the thrust of government policies to quell terrorism. Businesses internationally and locally are particularly affected by terrorism because when incidents like 9/11 happen, it disrupts the supply chain and disturbs business activities in addition to interrupting information flows. It also effected on the industrial demand as well as consumer demand. This falling demand may have different outcomes which may comprises of losses of customers contracts, customer trust, reduced share of the market and a significant decline in sales, all of which could lead to business failure. For example according to the report of BBC 22 July 2005, Bombs will cost just UK tourism alone; Â £300 million. Terrorism has direct effect on UK organizations, somehow indirectly affects on buyers, which definitely declines in buyer demand creates unpredictable shifts, interruption in supply chain, disruption in the flow of policies, regulation and also has a wide impact on the macroeconomic factors of the country. Czinkota et al (2004) cited that over all every factor in economy gets the impact of terrorism and definitely responds to the action of terrorism. Modern terrorism is particularly onerous, because of characteristic of its time. The impact of terrorism on macroeconomic is crucial, customers feel themselves in stress and some kind of continuous fear, which definitely effects the spending patterns. When terrorist attacks happened in New York and London, they affected businesses in a direct and indirect way and disrupted the economic process. Both of these attacks were on the main economic cities of the world trade. To make the effects of the terrorist activities stronger, terrorist groups targeted public and private organizations. Businesses are more attractive target for terrorist as their presence is everywhere and their aftermaths are deeper on society and on the economics. 2.1 Direct effect of terrorism on businesses: Direct effects of terrorism comprise of instant and immediate consequences of terrorism. According to London Chamber of Commerce and Industry 2005 report, after the World Trade Center attacks, the IFM downsized its forecast of UK economic growth by 0.6% from 2.4% to 1.8% and according to Office of national Statistics data UK actual growth was 1.6%, which was weakest economic growth for more than a decade. According to the Institute of Directors report in 2002, after New York attacks 20% of private organizations had increased business security, 52% of organizations carried regular risk assessment to assess their vulnerability to attack. The effects of 7th July 2005 London bombings on UK organizations was even severe than the September 2001 attacks. The business confidence in London has slumped to the lowest levels not seen since the eve of Iraq War 2003. Number of UK organizations was expecting that the economy will improve in coming year but a dramatic slump given the -16% balance seen in the first quarter of the year. In August 2005, The Bank of England reduced Interest rates by one-quarter percent to improve economic conditions. The attacks brought bad time for the London not just in seasonal but economic term as well. According to Time Online (2005) UKs economic growth was seen to be the weakest since 1993. Many organizations respondents reported that their employees were scared to travel on public transport and preferred to travel by cars or taxies which lead to increased travel costs. For the people and organizations, which effected individually the loss was quite tragic. Moreover, direct effects include sudde n increase in cost of product, decrease in production and output of firm, and loss of valuable human capital. 2.2 Indirect Effect: 2.2A Change in consumer demand heterogeneously: While the indirect effects of terrorism in UK include prominent decrease in buyer demand, unplanned shifts and negative interruption in supply chain. Its also compel authorities towards the new policies and their immediate implementation. Indirect effects also include foreign relations of the UK organizations and countrys governments, which affects trade. According to Loewenstein et al (2001) specifically indirect effects contains demand of consumer that may interrupt the deal of purchase or supply. It is evident that industry operates according to the demand of buyer. This is infecting a widespread of common fear of individuals, which in results decline in demand of industrial goods. Daniel Steel (2008) narrates that economic research also has roots in correlation and among behaviour and emotion. The negative emotions like state of fear definitely effects consumer behaviour, even after the happening of those events Czinkota et al (2004) narrated that there may be need of making of policies, laws, and regulations for public and private organization in reaction to these terrorist attacks. Whilst these actions are intended to improve security conditions, they also cause delays in efficient business operations. 2.2B Indirect effects on organizational operations: The other indirect effects of terrorism on UK organizations was discontinuity in supply of essential goods, services and resources and sometime unplanned shifts. These problems cause serious impact on the operation of organizations. In July 7 London terrorist attacks on local transportation and logical system (supply chain) effects badly on businesses around London. Due to suspension of supply chain all businesses struggled and also decrease in efficiency of organizations. It is common problem, while in terrorist attacks, the short-term shortage of services, good, input raw materials and components occurs; it took certain time to recover from this kind of shortage. 2.2C Macro economic phenomenon: The macro economic phenomenon of London and New York terrorism was visible decline in per- capita income, decrease or sudden change in stock market value and increase in unemployment. Such trend affects the UK economy and consumer expectation. The long run impact was decrease in export and declines in GDP and tax revenues and the living standard of people. 3. Dealing Terrorism Shaped BCCM Planning: In this part we will critically analyse the different management approaches and strategies, which could be helpful for organizations to deal with the global crises like September 11 2001 and London Bombing 2005. In this part of the assignment will evaluate performance and adaptation of suitable strategy by organizations on different kind of business activities and scrutinize the different business strategic views, which an organization can adopt for minimizing the effects of terrorism. We will also discuss different ways that organizations can benefit in term of increase in profit and minimise the impact of terrorism. With the threat of terrorism, organizations have to focus on the particular resources which are available to deal with these threats. Except terrorism, there are some other threats (financial and non-financial) which are also effect the organizational performances at the same time, organizational management have confine resources and mental steam to deal with effects of terrorism. 3.1 General strategy: According to Alexander Dean C (2004), terrorism is a possibility, or it leads toward appearance of other possibilities. This kind of act effects producer and as well as consumer psychology, its behaviour of consumption and its buying patterns. The impact of terrorism effects specifically in economic, industrial, political and legal context of external environment. 3.2 Consider Terrorism as a factor while planning: Within the significant increase in risk of terrorism and uncertainty in the field, now all UK organizations are making policies or developing future strategies by considering terrorist threats. Organizations also need to include terrorism as a risk factor; selecting and targeting the potential threats and indentifying the different sources of threats are the most important tasks for organizational managers, while developing future strategies to grow and run the business locally or globally. 3.3 Sourcing, production and distribution: By considering the operation of the organization in value chain that directs it toward production of products and their development. Increasingly most of the UK organizations are getting their supplies from all over the world. The bitter risk of terrorism affects the internationally complex system of value chain. Mostly terrorist groups attack on the sites of organizations and their logistic system directly or indirectly. The indirect impact of terrorism is the imposition of new rules and regulations, which emerges suddenly in the reaction of attacks by the government sectors which cause disruption in value chain movements. Due to the negative interruption in supply chain, it causes difficulties for organizations to fulfil the production orders and customer demand. Due to tight security regulations at borders of all countries, a lot of the businesses have difficulties while fulfilling their operations. For example, Royal Mail suspended vehicles from moving between central London sites and in and out of London for the bulk of the day in July 7 2005. At least 25% of UKs mail move through London every day even if the final destination is elsewhere. The distribution and logistics are one of the most important direct and in direct impacts of terrorist attacks on UK organizations, thats why this became the duty of senior managers to incorporate the risk of supply chain in their future planning. Mentzer (2001) cited that most of the organizations have established system of value chain, which may helps organizations in getting raw material and goods from their suppliers and necessary components from all over the world. This is common practice for various organizations, due to globalization decrease in trade barriers and a secure supply chain infrastructure and advance telecommunication sources. The risk of terrorism is a major threat and challenge for the supplier organizations. As long as the organizations are expending their businesses around the world, the impacts of risk are also increases on the operations of the organizations. Accordingly, organisations have to plan the arrangements to reduce the thrust of terrorism and its consequences on the supply chain structure of companies. According to Ghemawat and Del Sol (1998) overall the companies focuses themselves to find out the other possibilities in order to make available the supplies for dealing in the competitive envi ronment in the emergent of risky conditions. Flexibility directs towards versatility, which is a potential to act alter activities and apply adapted activities, for fulfil the need of the specific situation. 3.4 Consequences of terrorism on Pricing: Organizations have to change price plans according to change in environment. Pricing is one of the fundamental factor which effects with the impacts of terrorism. For example in UK after Terrorist attacks, the insurance rates charged by insurance firms in big cities (like London, Manchester) where terrorist attacks occurred or had a higher chance of occurring, were much higher compare to small cities. Transportation companies may also charge a higher rate for carrying goods from or to risky areas. Similarly, uncertain environment of business pulls organizations to think about their pricing strategy. The sudden effect of terrorism is increase of necessary products like oil and food supplied etc. because of their shortage. Transportation companies charge higher fairs because of high risk to move into that area. Organizational management have to keep in view uncertainty while defining and developing the pricing strategy. The situation of commodity market is relatively different, where prices may fluctuate quickly with the flow of information, the price must soften in for those commodities. 3.5 Global strategy vs. multi domestic strategy: All UK organizations those who adopted multi domestic strategies had relatively less impact of terrorism of 07 July 2005 and 11 September 2001 terrorist attacks than those adopted global strategy. As far as the risk and fear of terrorist attacks increases, the theories emphasise more on multi domestic strategy in contrast with global strategies, which establish more meaningful ways to deal with uncertainty. According to Ghemawat and del Sol (1998) some of the resources may reduce the flexibility of organizations which in results cause interruption in performance of the business internationally, these resources are highly location specific and according to the demand of local markets. 4. Conclusion London is an economic centre and making the capital safer to do business in should be national priority for the Government. Different research suggest that London business community is not safer than it was before 07 July 2005 attacks. According to LCCI report, majority of UK organizations still perceive that there is very high risk of terrorist attacks in London again. This perception has fallen since last year and more than half of UK organizations have contingency plan in place to deal with terrorism effects on business. Studies show that the economic impact on UK organizations has not been as severe as initially feared. Many organizations resumed services on 7 July 2005 and next day they started delivering as normal. Many organizations, those who had no contingency plans, started work to have one and other started to update their existing plans to minimise the effects of these attacks. However many UK organizations revealed that 9/11 and 7/7 terrorist attacks had vary little tangible impact on them and business confidence had affected for the short period. However, it had huge impact on very important sector of London economy such as tourism, transport (trains and airlines) and retail sector. UK employment market has not increased since 7th July 2005 attacks but employment terms were already bleak in London before attacks. Many organizations were expecting unemployment would increase in coming years before July 2005 attacks. Nevertheless, in reality London economy shook off the impacts of 11 September 2001 and 7 July London terrorist attacks. It is evident from history that an unexpected and lengthy critical situation affects performances of organizations. The terrorist attacks in London and New York gave deep shocks to the businesses. Sometimes messages from these terrorist groups, that they can attack anywhere with extremely harmful weapons, results in businesses losing confidence and increased costs to the businesses and economy. Many organizations still have fear of terrorist attacks on the businesses although the UK government is trying to protect the public and private organizations. The targets of the terrorist are usually both kind of locations, public buildings like agencies etc, and private sector like business offices of staff of companies. At present majority of organizations are well prepared for any sort of sudden and unexpected terrorist event compared to July 2005. The basic purpose of this study is to identify the impact of terrorism on businesses and how BCCM planning can help UK organizations to reduce the impact of terrorist attacks. For minimizing the impacts of terrorism managers develops different kind of strategies and sometimes managers can easily recover loss and can get continuous increase In profit if they choose right strategy for pricing in the response of terrorist attack. 5. Recommendations: All organizations need to provide educational programs to all staff regarding terrorism and help them to prepare themselves for unexpected events like terrorism. Government needs to provide intelligence support to help deal with terrorism effectively. Businesses need to strengthen the relationship between themselves for detecting and fighting terrorism. To encourage organizations, government need to offer disaster recovery loans and other loan guarantee programs to help organizations to recover form destruction of terrorism. As the threat of terrorism increasing, so while evaluating international and domestic marketing strategies, managers have to consider effects of terrorism on businesses. In order to targets markets managers have to select those markets and industry zones where the threat of terrorism is at lowest or comparatively less effected. As the rapid increase in the risk of terrorism, it is necessary for organizations to discover and develop the methods of supply chain and other channels of distribution, and adopt new strategies for logistics related channels. For long term, prospective organizations may bring diversification in their supplies, by increasing in the number of supplier.