PUBLICATION DESIGN Essay Example | Topics and Well Written Essays - 1000 words

PUBLICATION DESIGN - Essay ExampleGarfield Simon (2010), states that topography is the use of design with type with the aim of communicating a message (p. 45). This is unremarkably achieved through the use of a computer to design publications. The computer solelyows one to use various styles and fonts that allows the author to achieve a more professional and challenge look of the magazine being published. In the publication How to spend the design of the magazine has been achieved professional standards of a modern designer. A publication needs to be clear and accessible. It also has to be to connect with its refs. This will allow the reader to scan through the pages to search for something that might intrigue them. The How to Spend it magazine has been satisfactory to engender most vital designing elements. Contents of the magazine suit the overall objective of the magazine. As the name suggests, the magazine intends to enlighten the reader on how to spend money on most of th e important things from clothing to beauty products. In addition, it has managed to show the reader some exciting places that are fun to visit. This is all with the aim of teaching the reader on how to spend his or her money wisely and enjoy life. ... Use of heading such as digging deeper creates as sense of spending it to the last possible coin. Therefore, this matches the intention of the magazine which is to ensure the reader develops a taste for things advertised in the magazine. The How to Spend it magazine features some other characteristics that are important to the customer. Baines & Haslam (2005) believe that the designer of the magazine shifts from the normal format of designing to the loop format of designing which is very important when designing a publication (pg 45). By deviating from the usual ways of spending ones money, he highlights unique ways through which one can try spending. For example, he does not deoxidise on the usual items that most people consider rele vant and at most times end up buying. Most females will spend their income on items like handbags and designer shoes and such items as is evident by most of them. On the other hand, men will spend on watches and pricey clothes. However, the design of the magazine seems to avoid what is normal for most people and introduces new ways one can spend his or her money. Rather than concentrating on handbags and designer wear including ornaments, he majors on travelling and engaging in activities that require money such as mountain climbing and skiing. This strategy makes the reader to consider how he or she spends his or her money by trying such unique things as compared to the things he or she has already bought. There is material use of texts in headings that catch the readers attention. The magazine features headings of different sizes and styles. The headings in most parts of the magazine are used appropriately to capture the readers